The Positive Community Norms (PCN) approach to improving community health is a transformational model founded upon The Science of the Positive (SOTP). The Seven Step Montana Model for Positive Community Norms Communication (Linkenbach 1998, 2003) uses the Core Principles of the Science of the Positive to grow positive norms through leadership development, communications strategies, integration of prevention resources, and structured reflection. PCN cultivates cultural transformation by working on multiple community levels and factors at once. This framework has shown itself to be extremely effective in creating meaningful social change around health and safety issues including traffic safety, underage drinking, binge drinking, child maltreatment, and many others. (An Introduction to Positive Community Norms: a guide to PCN leadership, communication, integration, and reflection, Dr. Jeffrey D. Linkenbach, 2017).